Though it's officially closed for the season, Cherry Bowl Drive-In found a good reason to open its doors again last night to the public: The company hosted a community celebration after learning it had won a free digital projector conversion courtesy of Honda's national Project Drive-In campaign.
Honda, which is awarding projectors this week estimated at $80,000 each to five of 122 drive-ins across the country competing for the prize, selected the winners based on fan votes. The Cherry Bowl was the second winner announced this week, following the Saco Drive-In in Saco, Maine. In addition to its equipment upgrade, Cherry Bowl will also have the opportunity to screen the highly anticipated family film "Cloudy with a Chance of Meatballs 2" later this month before its national wide release.
Drive-in owners across the country are increasingly faced with a decision between investing in costly digital equipment or shuttering their businesses. Cherry Bowl's win ensures the Honor landmark can remain open for years to come. The drive-in's updated marquee yesterday said it all: "We're not going dark. Thank you Project Drive-In."