Traverse City Commissioners approved an ordinance amendment to allow some forms of illuminated signs downtown and adopted a resolution supporting the Corridors Master Plan created by the City Planning Commission at last night's commission meeting.
A request submitted by marketing firm Idea Stream to create an illuminated sign for its client Corner Loft - coming soon to the former Federico's Design Jewelers building at Cass and Front streets - prompted the commission's consideration of the sign ordinance amendment. Previously, the internal illumination of projecting and suspended signs was prohibited downtown to prevent unattractive "plastic glow boxes" from going up. But city staff noted two businesses downtown - M Bank and Bistro Fou Fou - already have illuminated signs that, while technically illegal, are "high quality" and "meet the intention of the sign ordinance." The new ordinance will allow those signs and that designed for the Corner Loft, all of which are composed of metal with individual routed letters or logos, to become legal going forward.
Commissioners last night also approved adopting as a policy guide the Corridors Master Plan created by the City Planning Commission, which provides a series of planning guidelines and improvement recommendations for Eighth Street, Garfield Avenue, Fourteenth Street and the east and west ends of Front Street. The document is the result of a two-year planning process that compiled input from local officials, business owners, residents and planning experts.