Traverse City's Cherry Capital Airport has a new logo, one airport officials say captures "the feel of water and sun" with its color and graphic design while also incorporating the importance of air service. "TVC" is the airport's code.
"Northern Michigan is known for its beauty – water and sunshine are key elements in attracting folks to our region," says Airport Director Kevin Klein. "We think this updated look will go a long way to assist in the promotion of the region."
In conjunction with the logo, the airport is also unveiling new technology with its website www.tvcairport.com and mobile app that incorporates responsive design for mobile, tablet and desktop, and new flight tracker and real time arrival and departure information.
Both the logo and technology were developed in partnership with local company Brick House Interactive.