First came Restaurant Week, now get ready for Beer Week. Coming November 9-15, Traverse City Beer Week will focus on craft beer appreciation, consumer education and experiential learning in area breweries, brewpubs, restaurants and retail locations. It is being organized by Imperial Beverage (Craft Beer Distributor of the Year in 2010), which created a successful Beer Week in Kalamazoo two years ago. Rather than a festival atmosphere, this is a chance for local breweries and restaurants to host their own events on their own premises while promoting closer relationships among brewers, chefs and retailers who sell craft beer.
If you are a brewery or restaurant interested in hosting an event, click here. You can also stay up-to-date on craft-beer focused happenings that week on Facebook.