How Hagerty Went From Basement Startup To Public Powerhouse

So how did a simple idea shaped in Frank and Louise’s Old Mission Peninsula basement grow so quickly into Traverse City’s largest private employer and a a $3 billion global juggernaut? It’s a story of risk-taking, innovation, rapid expansion — and a focus on people even more than cars.

The October Traverse City Business News is out, and its cover story walks readers through the fascinating Hagerty story, looks ahead to the company’s expansion and position on the New York Stock Exchange, and introduces the company’s leadership team. The October issue also highlights a handful of locals who took retirement to the “next level,” explores regional bank mergers and acquisitions, details the Northern Michigan Angels’ bounceback after COVID, introduces the new leader of 20 Fathoms, and so much more.

Read the Hagerty feature here, and click here to become a TCBN subscriber to have access to all articles every month.