Northern Michigan's Short-Term Rentals Are Tracking Toward Their Busiest Autumn Season Ever
By Craig Manning | Oct. 11, 2026
Think Traverse City seems busier this weekend than is typical for mid-October?
You’re not wrong.
Fall color tourism is booming nationwide, and northern Michigan is seeing more seasonal visitors as a result. So proves data shared with The Ticker by AirDNA, a company that purports to offer “the most accurate and comprehensive vacation rental data and analytics in the world.” According to AirDNA, short-term rentals (STRs) across the northwest Lower Michigan region are projected to crack 100,000 reservation nights for this year’s fall color season – up roughly 37 percent from just four years ago.
Bram Gallagher, director of economics and forecasting for AirDNA, says the company has been …
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