TSO Relaunches as Traverse City Philharmonic; $500K Gift Advances New Center/School
By Beth Milligan | March 18, 2024
One of the region’s most high-profile arts organizations is getting a new identity. At a Sunday concert at Corson Auditorium, the Traverse Symphony Orchestra announced it will become the Traverse City Philharmonic – a change meant to encompass the numerous programs now under the organization’s belt beyond the orchestra, including jazz, education, and summer concerts. The rebrand coincides with the nonprofit’s move into a new home at the Cherryland Center this year, which will be called the Traverse City Philharmonic Center – with MSU Federal Credit Union announcing a $500,000 gift to the center.
Maestro Kevin Rhodes told concertgoers that the TC Phil, as the organization will be nicknamed, represents ...
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