From Hard Seltzers To Wider Distribution, Northern Michigan Craft Breweries Explore New Paths
By Craig Manning | Nov. 11, 2019
New beers, widening distribution footprints, and ventures into beer-adjacent territory like hard seltzer: These are just a few of the moves that local craft breweries are making. In honor of Traverse City Beer Week, The Ticker checks in with the biggest players in northern Michigan craft beer to see where things are going – and if this still-rapidly-growing industry might be nearing its saturation point.
“When I started as a commercial brewer, there were maybe 60 or 80 breweries in the entire state,” says John Niedermayer, owner, founder, and brewmaster of Brewery Terra Firma. “I remember the first Michigan Brewer's Guild festival in Lansing, where the guild was really ...
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