City Pivots After Hickory Hills Operator Drops Out
By Beth Milligan | Oct. 6, 2026
Plans to hire an outside operator to run Hickory Hills Ski Area this winter have hit a major bump. The City of Traverse City was unable to reach terms with North Country Alpine Services (NCAS) because of insurance and liability issues. With the operator dropping out, the city is taking back over and ramping up seasonal hiring with the goal of still opening before Christmas.
City commissioners in July approved a staff proposal to hire NCAS for one season as a trial run. The Traverse City-based ski area operations and infrastructure management company has experience with local ski properties including Hickory, Mt. Holiday, and The Homestead. Under the arrangement, the …
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