Land Of 9,000 Airbnbs: Northern Michigan's Short-Term Rental Market, By The Numbers
By Craig Manning | Nov. 12, 2025
Short-term rentals (STRs) have been blamed for dwindling housing stock and skyrocketing real estate prices in northern Michigan, and local units of government have had to contend with the question of how to regulate them. But how many STRs does the region actually have? The Ticker sat down with Bram Gallagher, director of economics and forecasting for the STR data tracking company AirDNA, to crunch the numbers.
Launched in 2015, AirDNA claims to provide “the most accurate and comprehensive vacation rental data and analytics in the world.” Using scraped data from popular STR services like Airbnb and VRBO, as well as “partner data” from individual STR hosts, property managers, and …
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