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Sunday, February 1, 2015
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Which Local Advertisers Are Buying The Super Bowl?

Which Local Advertisers Are Buying The Super Bowl?

By Lynn Geiger

Super Bowl XLIX is upon us.

Regardless of what you think about football, Super Bowl Sunday gathers the largest TV audience of the year, hands down. And you've heard about advertisers paying $4.5 million for a 30-second spot on the national network during Sunday’s game between the New England Patriots and Seattle Seahawks – reportedly a 12.5 percent increase over Fox’s rate last year.

The Ticker wondered about the impact of the big game – and even the pre-game – on local affiliate TV 7&4? Who's buying those precious few local ad spots during the game?

Jill Saarela is the president/CEO of WPBN/WTOM-TV in Traverse City. She says advertising revenue is up substantially compared to the last time the network broadcast the game, Super Bowl XLVI in 2012. more

Today

Women’s Winter Tour

10:00am Women’s Winter Tour: With a theme of “Roaring Twenties,” snowshoe or ski-shuffle along the Historic Barns Park, Grand Traverse Commons, TC & enjoy samples of chocolate & food goodies from area establishments. Registration/check-in between 10am & 11:45am. $35 entry; benefits Active Women Now, Inc., which helps women make healthy emotional & physical choices. womenswintertour.com

OM Snowshoe, Wine & Brew Trail

10:45am Old Mission Snowshoe, Wine & Brew Trail: Sundays through Feb. Meet at Jolly Pumpkin, TC at 10:45am where a free shuttle (Brew Bus) will transport you to Brys Estate Vineyard & Winery. From there you will follow a flagged snowshoe trail across Old Mission Peninsula to Bowers Harbor Vineyard, then on to Jolly Pumpkin. $5 tastings. 231-223-4333.

2015 HBA Home EXPO

11:00am 2015 HBA Home EXPO: Grand Traverse Resort & Spa, Acme. Featuring more than 120 exhibitors, including builders, remodelers, renovators, landscapers, & the latest in home technologies, waterfront amenities, home spas & pools, & much more. 946-2305.

Donation Day: Right Brain Brewery

12:00pm Donation Day: Right Brain Brewery, TC. Bring in a non-perishable food item to donate to charity and get $2 off any alcoholic drink or growler. rightbrainbrewery.com more

Mardi Link – “An Unlikely Memoirist”

12:30pm Mardi Link – “An Unlikely Memoirist”: Join the Women’s History Project of Northwest MI for “Souper Sunday,” where author Link talks about her transition from journalism to memoir in her best-selling book “Bootstrapper: From Broke to Badass on a Northern Michigan Farm.” Community Room, Traverse Area District Library, TC. Enjoy soup, bread & dessert. Suggested donation: $5. Reservations: 231-421-3343.

"ReTooled"

1:00pm “ReTooled: Highlights from the Hechinger Collection”: The subject of tools is brought to life by profiling 28 artists from this collection. Featuring more than 40 paintings, sculptures, works on paper & photographs. Runs through May 17 at the Dennos Museum Center, NMC, TC. www.dennosmuseum.org.

"Michigan Ceramic Artists Exhibition”

1:00pm "Michigan Ceramic Artists Exhibition”: This biennial exhibition & competition showcases ceramic arts & its diversity across MI & neighboring states. Runs through May 17 at Dennos Museum Center, NMC, TC. dennosmuseum.org

HWEH – GEEH Returning Again

1:00pm HWEH – GEEH Returning Again: This exhibit by Jinwon Chang was inspired by three near death experiences in water. Chang makes his creatures & vessels using strips of bamboo, which can be seen through May 17 at the Dennos Museum Center, NMC, TC. www.dennosmuseum.org
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