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Saturday, February 13, 2016
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Beers, Beverages And Rolling Billboards

Beers, Beverages And Rolling Billboards

By Felicia E. Topp

You no doubt witness the dozens of beer and beverage distributor semi trucks along Traverse City’s streets and alleys every week. And you might notice one truck wrapped with the familiar Bud Lite branding, or another promoting Body Armor flavored water or Short’s Brewing. Ever wonder how those brands are chosen to adorn those trucks over their many competitors?

Turns out there is a system, and one local beer and wine distributor is about to change what those trucks promote.

Mark Ribel, president of local distributor H. Cox and Son, Inc., says, “If Anheuser-Busch has 70 percent of our sales, then 70 percent of our trucks have their artwork.” His fleet of 14 trucks distribute in a seven-county area. The 80-year-old company sells “more than 1,000 brands of wine and upwards of 600 styles of beer,” according to Ribel.  more

Today

Club One Open House

5:00am Club One Open House: Free group fitness classes, discounts on memberships & more. www.clubonetc.com more

Glen Arbor Winterfest

7:00am Glen Arbor Winterfest: Featuring a perch fishing contest & chili cook-off. The perch fishing contest begins at 7am. Participants bring their biggest catches from Big & Little Glen lakes to the Sportsman Shop at 1pm. The chili cook-off starts at noon at Boonedocks. Admission is $10, which includes unlimited chili samples. $5 for seniors over 70 & kids 12 & under. www.visitglenarbor.com more

North American Vasa Festival of Races

8:00am North American Vasa Festival of Races: This cross-country ski event includes 50km, 27km, 12km & 6km races, along with fat bike races, through the Vasa Pathway, beginning at 8am. Info: www.vasa.org more

Media Sale

9:00am Media Sale: Includes DVDs, CDs, vinyl & audiobooks. McGuire Room, Traverse Area District Library, TC. www.tadl.org more

Homebuyer Education

9:00am Homebuyer Education: Hosted by Northwest Michigan Community Action Agency at 3963 Three Mile Road, TC. Stop renting and learn how you can improve on building your asset wealth through homeownership. A light lunch will be provided. Register: www.nmcaa.net more

Valentine Card Craft

9:00am Valentine Card Craft: Peninsula Community Library, Old Mission Peninsula School, TC. www.peninsulacommunitylibrary.org more

ATP General Readings

10:00am Aged to Perfection General Readings: "Selfies of the Spoken Kind II Mapping." www.oldtownplayhouse.com more

Valentines Arts & Crafts

10:00am Valentines Arts & Crafts: For ages preschool to age 5 & an adult. Crooked Tree Arts Center, TC. Free. www.crookedtree.org more
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