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Monday, September 1, 2014
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What's In A Name? Tastes, Money...And Lawsuits?

What's In A Name? Tastes, Money...And Lawsuits?

By Beth Milligan

As the region's food and beverage scene continues to expand, some companies are turning to playful product names and creatively-themed menus to stand out in the crowded marketplace – as well as going to great lengths to protect their unique branding.

At Morsels in downtown TC, owners Misha and Jeff Neidorfler have hit upon a winning recipe for their bite-sized baked goods and for some fun product names. Participating in the 2009 Traverse City Film Festival, the couple decided to whip up a treat in honor of festival founder Michael Moore. The Michael Morsel, consisting of yellowcake topped with chocolate ganache, caramel and cinnamon popcorn, was an instant hit with fans.

“Shortly after that, the National Writers Series came to us about working with them,” says Misha. Since then, the Neidorflers have created specially-tailored treats for more than 50 national authors visiting Traverse City. The morsels are offered at each event and also sold in-store the week of a writer's appearance. more

Today

Open Mic Night, Left Foot Charley, TC

6:00pm Open Mic Night, Left Foot Charley, TC. Hosted by Blake Elliot. 231-995-0500.

TC Celtic Jam

7:00pm TC Celtic Jam: For all musicians at Bravo Zulu, Williamsburg. www.bravozulubrewing.com more

Tuesday, September 2

GT County Commission on Aging Meeting

9:00am Grand Traverse County Commission on Aging Board Meeting: Held at the Commission on Aging Office in TC. 922-4688. more

Kiwanis Club of TC Meeting

12:00pm Kiwanis Club of Traverse City meets at the Elks Lodge (625 Bay St.) in Traverse City. more

NEW Swimmer Evaluations

6:00pm NEW Swimmer Evaluations for TC Breakers Swim Club at Civic Center, TC. tcbreakers.com

Live Music: Kilkenny's

8:00pm Live Music: Kilkenny's, TC. With Levi Britton. www.kilkennyspub.com more

Wednesday, September 3

PowerLeads Networking Group

7:30am PowerLeads Networking Group: This professional networking group meets at Flap Jack Shack in Traverse City. Openings for new members in several professional categories; share business ideas and referrals over breakfast. Guests welcome. Call Nancy Holtom of SendOutCards for more info. 231-929-3373.  

Diagnostics Clinic

10:00am Diagnostics Clinic held at MSUE office, 520 W. Front St., TC. This clinic will assist with garden diagnostics questions focusing on issues with plant pests and disease. For more info call 922-4620.
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7 Monks Taproom
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Golba Financial Group
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Team Elmers
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Traverse City Cambria Suites
The Jeff Haas Trio plus Laurie Sears return to the Reflect Bistro inside the Ca... more

ASCOMNORTH Inc.
Still have one of these? Ascomnorth can assist you with your technology and com... more

Empireblu Vintage Furnishings
We rearranged the store! Here's a look at the updated layout! more

Blackbird Arts
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The Leland Lodge
The weather is still ideal to have lunch or dinner on our deck over looking the... more

Live OMP - Presented by Old Mission Real Estate
2014 Michigan Wine Competition Results - Local vineyards and wineries win Doubl... more

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