Traverse City News and Events

13 Acres Of Prime Real Estate On U.S. 31 Sold

Nov. 11, 2015

Bill Marsh Auto has sold 13.5 acres of land on U.S. 31 to the Miller Snowden Development Group in Traverse City.

Partner Jerry Snowden tells The Ticker acquisition of the properties "was very strategic for both parties." The developers had already acquired the adjacent Alpha Center from Munson Medical Center last year and wanted to "increase its footprint in this core commercial area," adds Snowden.

Miller Snowden now controls nearly 750,000 square feet of commercial space and 650 feet of frontage on U.S. 31 – the largest piece of commercial land north of the Grand Traverse Mall.

"Due to recent developments along U.S. 31 … and the lack of availability for any large commercial sites over many years, we are very excited to have the opportunity to begin our development plans on this main corridor to Traverse City," says Adam Miller, a partner in Miller Snowden.

The sale of the property, which currently houses Price Point Used Cars, Bill Marsh Hyundai and JD Byrider, will allow Bill Marsh to expand its dealership facilities on South Garfield in TC. The company will expand the Price Point location to accommodate a "significantly larger new and used car selection," according to a release announcing the sale. The Hyundai dealership will move into an existing facility adjacent to Bill Marsh Chrysler on South Garfield while JD Byrider will move to a new loation.

"This move will make is easier for customers to find a large selection of used cars in one location, rather than having to travel between two campuses," says Bill Marsh, Jr.

Marsh says once the auto group was approached by Miller Snowden about their interest in selling the property, it looked at customer shopping trends. Research shows people visit far fewer dealerships when shopping than they used to, largely due to the ability to do so much pre-research online.

Commenting on the sale, Marsh, Jr. adds, "Not only will it be more efficient for our company, it will be more convenient for our customers."

Bill Marsh is not expected to move facilities until mid- to late 2016.

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