Traverse City News and Events

A New Name For TAAR

Sept. 17, 2020

The Traverse Area Association of Realtors (TAAR) is crafting a new identity. The new Aspire North brand will showcase the area in a way that will better reflect its service area, which now extends well beyond Traverse City and Grand Traverse County. Due to the pandemic, the association has adapted the delivery of many of its programs and services to a virtual platform for both members and the public.

The Traverse Area Association of Realtors was first established in 1926, then re-established in 1946 after going dark during the Great Depression. In 1994 it was renamed the Traverse Area Association of Realtors.

The official launch of the new brand will take place at the association’s general membership meeting in October. The full public launch will be Jan. 1, 2021.

Comment

With No State Budget In Place, TCAPS Prepares For Uncertainty, District-Wide Belt-Tightening

Read More >>

Vogel Steps Down as City Manager

Read More >>

Two Design Concepts Emerge for Rotary Square

Read More >>

Cherry Capital Airport Clocked Its Busiest Days Ever Over The Fourth Of July Weekend

Read More >>

The Past, Present and Future of Meijer's Silverbrook Acres

Read More >>

Judge Awards Nearly $50M in Damages to Old Mission Wineries

Read More >>

TCAPS Eyes $17.3M Fieldhouse Near East Middle School

Read More >>

Park Projects, Street/Sidewalk Improvements, Salary Increases on Deck

Read More >>

No Average Days At Coast Guard Air Station Traverse City

Read More >>

PETA Urges National Cherry Festival, TC Boom Boom Club To Cancel Traverse City Fireworks Shows

Read More >>

Summer Adventures Up North This July

Read More >>

No NHL Prospect Camp In Traverse City in 2025

Read More >>

'It's All We Ever Knew:' Arnold Family Talks Joy, Challenges of Carnival Life

Read More >>

New Nonprofit Working To Protect Historic Arboretum At The Commons

Read More >>