Alfa Romeo Franchise to Open in Traverse City
June 12, 2014
An Alfa Romeo franchise is on its way to Traverse City. The Chrysler Group LLC named Fox Fiat (dba Alfa Romeo) in TC as one of five new franchise locations in Michigan, according to a company statement released yesterday. Chrysler selected the locations from a pool of existing Fiat and Maserati brand dealers. There are 86 new franchises planned to open across the U.S. and Canada this year as the iconic Italian sports car brand returns to the North American market.
The dealers will be the first to sell the 2015 Alfa Romeo 4C couple and limited-edition 4C Launch Edition. The other Michigan franchises are in Ann Arbor, Bloomfield Township, Macomb Township and Grandville. Fox Fiat is located at 3464 US 31 in Garfield Township.
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