Traverse City News and Events

Cherry Royale Parade To Be Broadcast Live

By Beth Milligan | July 6, 2019

Traverse Area Community Media will broadcast the National Cherry Festival's Cherry Royale Parade live today (Saturday) at 11am on television and online.

The largest parade of the 93rd annual festival starts at Railroad and Front streets, travels west down Front to Union, and then south on Union to Thirteenth Street. The Cherry Royale Parade program lists 120 entries in this year's event. Traverse Area Community Media will provide the only live telecast of the parade, broadcasting it on Charter/Spectrum cable channel 189 or online at TACM.tv.

“We couldn’t be more excited to film this year’s Cherry Royale Parade. This production is one of the brightest highlights of our year,” says Matthew Kern, the station manager at LIAA, the nonprofit community service organization that operates Traverse Area Community Media. “Community television is all about local people telling local stories, and we’re proud to share such a famous Traverse area tradition with viewers far and wide.”

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