H&M Opening In Grand Traverse Mall
Oct. 5, 2016
Global fashion retailer H&M is opening a new Traverse City location at the Grand Traverse Mall, company representatives confirmed to The Ticker Tuesday.
H&M will open a 21,000 square-foot store in fall 2017 offering women's and men's collections, separate "store within a store" sections for accessories and beauty, and an H&M Kids collection for newborns to fourteen years old. H&M representatives said the new store is going into "space 510" at the Grand Traverse Mall, which is the current home of Lane Bryant. Given H&M's planned size, it will likely expand beyond the boundaries of that store into adjacent retail space.
Representatives for Rouse Properties, owner of Grand Traverse Mall, declined to comment on H&M's location in the mall or relocation plans for other tenants. The mall, however, confirmed on its website that H&M will open next year. Corporate representatives for Lane Bryant could not immediately be reached for comment. At least one adjacent retailer, JCPenney, told The Ticker "we currently have no plans to close our location at Grand Traverse Mall."
H&M offers "fashion-forward apparel at affordable prices in a sustainable way," according to a company release. The Traverse City store will employ approximately 20 employees. Traverse City will become the 15th H&M location in Michigan and the only location north of Saginaw.