Labatt Donates $10K To Local Water Efforts, Launches Michigan-Branded Can
By Beth Milligan | June 16, 2018
Labatt USA is donating $10,000 to The Watershed Center's BAYKEEPER program as part of a larger initiative with the Waterkeeper Alliance to donate $100,000 to programs throughout the Great Lakes region. The beer giant is also releasing limited-edition “Loving Michigan” graphic cans of Labatt Blue and Labatt Blue Light for the summer.
According to a company release, the initiative aligns with Labatt USA’s "triple bottom line approach...(that) prioritizes people, planet, and profit, which includes measuring, reducing, and mitigating its impact on the environment and society through investments, volunteerism, and education."
“Not only is clean water required to make great beer, but it also means recreation on the water," says Lisa Texido, brand manager for the Labatt Family. "By working to improve our water footprint, we’re also able to impact our communities to help ensure everyone can swim, boat, and enjoy our local waterways throughout the summer."
As part of the Loving Michigan campaign, cans featuring popular summer water destinations in Michigan including Mackinac Island, Grand Haven State Park, Turnip Rock, and Ambassador Bridge will be available for purchase in all locations that sell 24-packs and 15-packs of Labatt Blue or Labatt Blue Light.