Local Firm Shoots "Rehab Addict" Star
Aug. 6, 2013
Fluid Motion Productions, a full service broadcast and new media production company based in Traverse City, is putting the wraps on a new TV ad campaign starring Nicole Curtis, host of the HGTV and DIY Network's hit show "Rehab Addict." The spots are being created for the Michigan State Housing Development Authority (MSHDA). Fluid Motion was contracted by PACE, a Lansing-based ad agency that handles the marketing for MSHDA.
"The campaign promotes the free foreclosure help that MSHDA offers homeowners," says Fluid Motion principal Bud Solem. "It's very timely, given the current economic situation in Detroit."
The spots were shot on location in Detroit using the same home that Curtis – a Detroit native – is renovating for her hit show. The campaign will begin airing this fall.
Comment
TART Trails, Up North Pride To Host Rainbow Run
Read More >>Central Dispatch Eyes Using AI for Non-Emergency Calls
Read More >>City Manager to Take Medical Leave of Absence
Read More >>Lane Shifts Coming This Week On M-72/M-22
Read More >>
Explore Northern Michigan's Main Streets
Read More >>FishPass Agreement, New Staff Positions, Ethics Ballot Proposal on City Agenda
Read More >>How A Gone-But-Not-Forgotten Traverse City Diner Got Immortalized In A Country Song
Read More >>Investigation Launched Into Historical Sexual Misconduct At Interlochen
Read More >>Trampoline Park Approved; More Details Emerge on Macy’s Plans, Housing Projects
Read More >>TC Humanitarian Award Winners Announced
Read More >>