Two local businesses are teaming up to try and support each other during the pandemic.

Fresh Coast Market will begin serving as a west-side pickup point for products from Morsels, located in downtown Traverse City. Morsels has closed its storefront during the pandemic and is focusing on local delivery and online shipping. Fresh Coast Market had to close its café seating area, though it is still offering in-store shopping and curbside and delivery service. Fresh Coast Market owner Dave and Jen Sears reached out to Morsels owners Misha and Jeff Neidorfler about creating a partnership to have the market serve as a local in-store sales point for Morsels products.

According to a joint release from both companies, "for businesses to survive in today’s circumstances, they must rethink the way they operate and be creative." Eight of Morsels best-selling flavors will be sold at Fresh Coast Market starting Monday, available at the same price as the regular Morsels bakery.