Real estate agents change brokerages all the time. No big deal. You might even argue that where they are is irrelevant, especially considering how much of their work is built on personal branding and individual relationships.

Still, more than a few heads turned when a new office managed to attract several familiar and high-performing local agents in a matter of months. It helps that this office will be located in the heart of downtown in a prominent building that’s in the process of getting one heck of a facelift.

The full, formal name of this office is somewhat of a mouthful: @properties REMI Christie’s International Real Estate. Those tied to it are fond of just saying Christie’s, the very same brand known around the world for its high-end auction house.

It was a chain reaction of sorts that took a brand known around the world and plopped it right at Union and State streets in the former Cousin Jenny’s building. The Traverse City Business News (The Ticker's sister publication) takes a look at this new office and its agents in the August issue.

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