The Accidentals In TV Spot
Dec. 8, 2014
A new television commercial featuring popular Traverse City band The Accidentals is now airing in Grand Rapids and Detroit media markets. The spot first aired on Thanksgiving Day during the Detroit Lions game. Created by Traverse City marketing firm PB&J and Shanty Creek Resorts, the ad features the single, "The Silence" in an animated spot showing a family escaping the city for a weekend at the resort.
"We wanted to capture a certain energy for the spot," says Karl Bastian, PB&J principal. "I heard the band perform the song live and it just seemed to fit perfectly."
Check out the commercial here.
Comment
Rotary Charities of Traverse City Announces Spring 2026 Grant Awards
Read More >>Half Block Set For Demolition in Kingsley as Mixed-Use Development Plan Moves Ahead
Read More >>State Theatre Closed for More Roof Repairs
Read More >>Boil Water Notice Issued in East Bay Township
Read More >>
County Looks to Launch Community Development Department
Read More >>Weathering the Storm: City Measures Infrastructure Impacts from Flooding
Read More >>Safe Harbor's Year in Review
Read More >>Historic Elk Rapids Township Hall Association Launches Capital Campaign, Starts New Chapter
Read More >>TCLP Upgrades EV Charging Stations
Read More >>City Accelerates Street Marking Work
Read More >>