Traverse City News and Events

Right Brain Brewery Announces Plans to Stay Independent

By Craig Manning | Oct. 16, 2019

Traverse City-based Right Brain Brewery announced Tuesday it would stay a fully independent craft brewery.

The announcement comes more than a year after news broke about a merger between Right Brain and the Royal Oak-based craft brewery Roak Brewing Co. At the time, Roak Co-Owner and CEO Jeff Leone told The Ticker that Right Brain would “keep its own identity” but come under the Roak umbrella. Russell Springsteen, CEO and founder of Right Brain, would have become a co-owner of the Roak/Right Brain partnership along with Leone and two other Roak partners. Among other changes, the partnership would have enabled Right Brain to distribute its beers out of state for the first time, as part of Roak’s existing distribution footprint.

A new press release issued by Right Brain states that “the process of joining forces proved untenable” and that the brewery will not be merging with Roak. Springsteen declined to comment on the specifics of the deal or why it fell through, but told The Ticker that he is enthusiastic about remaining independent and looks forward to trying new things to meet the ever-shifting demands of the craft beer industry. Meanwhile, Roak announced last month it was merging with the Marshall-based Dark Horse Brewing Co.

To celebrate its re-affirmation as an independent brewery, Right Brain will release the 2019 batch of its limited-edition Pig Porter beer on November 2. Previously available only on draft and in large 22-ounce bottles, the Pig Porter will be released this year on draft and in four packs of 16-ounce cans. Right Brain will mark the release with an all-you-can-eat pig roast at the brewery on November 2, featuring live music from the Petoskey-based roots-blues band Crosscut Kings. Tickets are $20 in advance and can be purchased at the brewery, over the phone at 231-944-1239, or via email at beergurus@rightbrainbrewery.com.

Comment

Garfield Township to Consider Apartment Complex, Food Truck Ordinance, Wireless Tower

Read More >>

NMC Breaking Ground This Week On Geothermal Project

Read More >>

GT County Updates: Building Projects, Crisis Center, Treasurer’s Office

Read More >>

City Commissioners to Tackle New Budget, Shared Agreements, Deputy City Manager’s Departure

Read More >>

National Parks at the Center of Debate Over How to Tell America's Story

Read More >>

Ashley Ochoa's Bringing Nutrition, Comfort To Cancer Patients

Read More >>

Signs Of Life: Inside TCAPS' First Year Of Enrollment Growth Since 2019

Read More >>

Munson Healthcare Hospitals Earn Top “A” Safety Grades from Leapfrog Group

Read More >>

Park Updates: Camp Greilick, Historic Barns, Vasa, Civic Center & More

Read More >>

City to Host East Side Placemaking Workshop Wednesday

Read More >>

Humanitarian Award Winners Announced

Read More >>

Hickory Hills Day Camp Registration Opens May 13

Read More >>

City Enters Negotiations w/Performance Venue for Bijou, Extends Carnegie Lease, Approves Farmers Market Pavilion Construction

Read More >>

Modern Bird Opening Bakery in Former Mary’s Space; Bay Bread Opening New Location in Hagerty Cafe

Read More >>