The Accidentals In TV Spot
Dec. 8, 2014
A new television commercial featuring popular Traverse City band The Accidentals is now airing in Grand Rapids and Detroit media markets. The spot first aired on Thanksgiving Day during the Detroit Lions game. Created by Traverse City marketing firm PB&J and Shanty Creek Resorts, the ad features the single, "The Silence" in an animated spot showing a family escaping the city for a weekend at the resort.
"We wanted to capture a certain energy for the spot," says Karl Bastian, PB&J principal. "I heard the band perform the song live and it just seemed to fit perfectly."
Check out the commercial here.
Comment
Wineries File New Complaint in Ongoing Old Mission Dispute
Read More >>Join Us for Recess of Giving Wednesday at TC Phil!
Read More >>Distillery Ups and Downs of 2025
Read More >>Housing Development Proposed for Church Site
Read More >>
Stone House Bread Sells Majority Stake To World's Largest Bakery
Read More >>Still Going The Distance: North American Vasa Gets Set For 50th
Read More >>Dennos Museum Hopes Rebrand Will Better Engage Visitors, Unlock Critical Funding
Read More >>What's Traverse City Thankful For?
Read More >>Garfield Township Updates: YMCA Expansion, High Tops, Oleson Property
Read More >>Join Us for a Special December Recess of Giving at the TC Phil!
Read More >>