Snow Many Gifts: Ladies' and Men’s Night By The Numbers
By Kierstin Gunsberg | Dec. 4, 2025
With Black Friday in the rearview, downtown Traverse City’s last two big shopping nights of the year kick off this week with Ladies’ Night on Thursday and Men’s Night on the 11th.
Here’s how the two nights stack up by the numbers.
35: The minimum number of merchants and restaurants already slated to hand out snacks, beverages, and discounts, plus some giveaways from 5-9 each evening. The final number will likely be a lot more, but as Downtown Traverse City Association (DTCA) Board President Karen Roofe explains, many sign up at the last minute.
20,000: The number of shoppers the DTCA guesstimates have attended the events over the years. “It’s …
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