Dennos Museum Hopes Rebrand Will Better Engage Visitors, Unlock Critical Funding
By Art Bukowski | Nov. 28, 2025
One of the largest community college museums in the country hopes a rebrand will help it stay relevant and financially sound well into the future.
The Dennos Museum Center, opened in 1991, sits on the campus of and is operated by Northwestern Michigan College. Despite this connection, it’s funded almost entirely by its own earned revenue (public and private donations, memberships, sponsorships, store sales and more).
Dennos leadership tells The Ticker the Dennos is in the middle of a comprehensive rebrand that will overhaul how the museum looks, feels and connects with visitors, the latest step in a process that was first stalled – and then very much accelerated – …
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