One of Grand Traverse Resort & Spa's and Traverse City's biggest corporate events of the year has been cancelled and moved online. The Management Briefing Seminars, produced by the Center for Automotive Research (CAR) and held in Traverse City every summer for 55 years, will now be held online August 4-5. The event attracts more than 1,000 stakeholders, suppliers, manufacturers, government officials, and members of the media to discuss critical issues facing the industry.

"We have decided to make CAR MBS 2020 a virtual event for the health and safety of everyone involved. It was a difficult decision to make, but we are looking forward to hosting the virtual conference on August 4 and 5...The CAR team is currently working on restructuring the event agenda, reworking the exhibit and sponsorship packages, and developing the event platform," a statement from CAR said. 

Commenting on the announcement, the Resort's General Manager Matthew Bryant tells The Ticker, "We have a 30-year partnership with CAR and value our partnership. We too have been monitoring the COVID-19 pandemic very closely and following the decisions being made about national and international events. We will support them anyway we can this year and look forward to having them back next summer.”