Traverse City News and Events

Short's To Decrease Distribution Footprint

By Beth Milligan | Sept. 1, 2017

Short's Brewing Company is decreasing its distribution territory due to "increasing sales and corresponding low inventory levels," the company announced Thursday.

Short's is pulling out of Pennsylvania effective immediately, with the possibility of further decreasing its distribution footprint in the coming months. The decision was made "solely due to the brewery's need to increase inventory to a manageable level," according to a company release, which stated "inventory levels are putting additional pressure and stress on the Short’s production team and distribution partners."

“Currently, about 80 percent of our product is hitting shelves in a week, and many times, the next day,” Short's partner Scott Newman-Bale said in a statement. He added that the company's Michigan distributor, Imperial Beverage, had "changed schedules daily for us" to work around Short's strained inventory levels. "Their employees are working late to accept trucks so we can continue keeping beer on shelves," Newman-Bale said. "Their strong representation and efforts have led to sales growth we cannot supply."

According to the release, Short’s is "working diligently to increase production efficiencies" in the coming months to alleviate inventory pressure. “We are looking forward to using the upcoming months to focus on our home market and be a stronger and more equipped brewery for future growth and innovation," said Newman-Bale.

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