Their products are in space. In the deep sea. In dairy milking operations and the New York City transit system. In fighter pilot helmets and quadriplegic wheelchair controls. In almost every industry, in dozens of countries around the world.

The pressure switches and other components made by World Magnetics at its facility on Hastings Street in Traverse City go to clients like NASA, Intel, Raytheon, Honeywell, Kodak, Motorola, Hitachi and many more.

But owner and president Martin Paul is just as happy about the hundreds of smaller operations the company has serviced over the years – scrappy outfits, like his, that lean on good solutions to get a critical edge.

“Yes, we’re proud to serve some of the key players in the world, the Fortune 500-type companies, but we’re also very proud to serve those little mom-and-pop-type applications,” he said.

The September issue of the Traverse City Business News (The Ticker's sister publication) has much more on the story of the little company that could, which has been in its Hastings facility for over 60 years.

It's also our tremendously popular 40 Under 40 issue, in which we honor the area's brightest young professionals. 

Pick up a copy of the September TCBN on newsstands or click here to subscribe and get your own TCBN mailed to your home or office every month.