Traverse City-based GeoTix, the event ticketing software platform, has been sold to Evvnt, a London-based online calendar and marketing company. The majority of the dozen or so Traverse City GeoTix staff members will stay on with Evvnt, with 5-6 remaining in Traverse City.

GeoTix CEO Warner Queeny tells The Ticker the deal came about when the event landscape changed dramatically in March with the onset of COVID-19. “With so many events canceled, local ticketing took a bit of a bath, so we began to talk to others in the space about options.” Evvnt had been a partner of GeoTix since last fall; the company generates online calendars for dozens of news sites, including USA Today. Dun & Bradstreet estimates Evvnt’s 2017 revenues at $1.05 million.

As a result of the transaction, GeoTix investors — which include Traverse City-based Boomerang Catapult — will become investors in Evvnt. 

GeoTix began in 2016 as an offshoot of MyNorth.