Traverse City News and Events

Traverse City Track Club Names New Executive Director

By Craig Manning | Jan. 5, 2023

The Traverse City Track Club (TCTC) has announced the hiring of Carie Wille as its new executive director. Wille will succeed Lisa Taylor in the role, who announced her retirement in September. Taylor was the first official executive director for the organization and has served in the executive director job since 2017. Wille, a Traverse City local with nearly 20 years of experience in community and economic development, will take over leadership of the 800-plus-member organization beginning on February 1.

Wille currently works as the founder and principal of Wille Consulting, LLC, a Traverse City-based business that offers services such as economic development consulting, grant writing and research, and other community development functions. Previously, Wille served for four years as the economic development manager for the City of Maple Grove Minnesota, and before that, as community development director for the cities of Princeton and Vadnais Heights, also in Minnesota. She carries a master of arts in public administration from Hamline University in St. Paul, Minnesota, as well as additional certifications in profit mastery and grand proposal writing.

In a press release announcing Wille’s hire, TCTC highlighted these professional experiences and educational credentials as being aligned well with the functions of the executive director role, which include developing and implementing strategic plans, initiating and overseeing programs and events, and grant proposal and policy writing.

“Carie’s strong community-based career background and professional experience will be an asset to our running club and its 800-plus local members from the five-county area we serve,” said TCTC Board President Janice Beyer. “I’m thrilled to welcome Carie to the TCTC family and know that our entire community will benefit from her passion for our club’s mission and core values.”

TCTC offers running-based programming in Traverse City and throughout the five-county region, including the annual Bayshore Marathon, increasingly a top-drawing major marathon race in Michigan and the Midwest. Proceeds from Bayshore typically allow TCTC to distribute grant funding to local organizations whose missions “relate to [TCTC’s] running, walking, and health-related mission.” Heading into the 41st Bayshore Marathon this year – for which registration is now open – TCTC has reportedly granted over $2.5 million to local projects and initiatives.

In addition to her community development background, Wille is also a runner and a member of TCTC, having joined in 2020. In 2022, she ran the Bayshore Half Marathon and finished third in the female masters division.

Comment

Outside the Box: New Study Shows Economic Growth, Opportunities for Outdoor Recreation Market

Read More >>

Final Improvement Work Coming to Slabtown Streets

Read More >>

TIF Plan Back for DDA Vote

Read More >>

Potential $11-$16 Million LaFranier Expansion On County's Agenda

Read More >>

Ransomware Group Claims Credit for TCAPS Attack

Read More >>

Airport Updates: Cherry Fest Air Show Agreement Approved, Tech Park Hearing Scheduled

Read More >>

Traffic Stop Leads to Search of Drug House

Read More >>

One Year of Recreation Cannabis in Traverse City

Read More >>

Place Your Bets: Expert to Talk Online Sports Gambling Boom

Read More >>

New Designation Means Big Money For Career-Tech Center's Manufacturing Programs

Read More >>

Tank Space Opens on Eighth, More Retail/Restaurant News

Read More >>

From Neighborhood Bike Club To $730,000 Impact: The History Of Mud Sweat & Beers

Read More >>

What’s Next for the Pines?

Read More >>

TART Trail, Union Contracts, Morgan Farms Neighborhood Association on City Agenda

Read More >>